Content and copywriting for crypto and blockchain companies

Build an effective content strategy with the help of an experienced blockchain copywriter.

Are you a leader within a crypto or blockchain company who knows they need quality content to help achieve key strategic goals but feels unable to plan and produce it?

If so, Blockchain Copywriter can provide the experienced support you need to establish or improve your content strategy and operations.

An effective content strategy aligns your company’s aims with a clear understanding of your customers’ needs. This must be put into effect using efficient content creation processes and distribution tactics, which are activity reported on to ensure your goals are met and, if not, improvements are made.

This is a significant amount of work for anyone but especially for leaders with small teams or limited resources. Content can fall down your list of priorities because it is just one element of your plan that needs to be implemented. However, if you don't make it a priority, your fellow founders or team leads will still expect you to hit your targets, regardless of whether you only have a junior team or the odd freelance creative to rely on.

Blockchain Copywriter enables you to achieve the goals that you and your senior colleagues have agreed will move your company, product or service onto the next stage of growth and profitability.

If you’re ready to get started, get in touch now with a brief overview of what help you need.

What sort of company or project can benefit from Blockchain Copywriter?

Blockchain Copywriter works exclusively with companies and projects in the blockchain, crypto and web3 industries because we've been operating in this space since 2017 and are better placed to help than a copywriting or content generalist.

The leaders who benefit most from working with Blockchain Copywriter are those who have big plans for the next 6-12 months but are struggling to implement them because they can’t access content specialists with knowledge and experience of blockchain, crypto and web3 dynamics.

You might have a small team who can just about support your existing initiatives but don't have the necessary skills or experience to make content projects succeed. You might have access to freelance designers, copywriters, video makers, digital marketers and social media experts who know their craft but don't understand blockchain, crypto or web3.

Blockchain Copywriter can help you by providing the content expertise and industry knowledge you need. By working with you to develop your content strategy and put the plan into action using the resources you have, we can help you establish content as a key driver behind a range of strategic goals.

Which teams can Blockchain Copywriter produce content for?

By providing everything from content marketing to technical copywriting, Blockchain Copywriter is able to support commercial, technical and operational teams across any growing blockchain business. It all starts with your business plan, your commercial strategy or your technical roadmap, which we will use to identify the content needs of your company.

You may have already identified these, in which case we can get on with producing the content required. If not, we will work collaborating with you to scope the most urgent and important content needs and then get on with planning and producing the high quality content that matches your business goals.

For example, your company might have a Chief Technology Officer (CTO) whose priority is leading a team of developers to deliver the product roadmap and who hasn't got time to focus on content and copywriting. We'll work with them to plan and produce the product documentation, how-to guides, training material and technical articles they know they need but don't have the time or resources to complete.

Alternatively, you might be a Commercial Director or Head of Marketing who knows you need content to support a whole range of go-to-market, lead-generation or brand awareness activities but is only working with a small team or limited resources. In this situation, Blockchain Copywriter can be bolted onto your existing team, enabling you to produce high-quality content that fuels your commercial growth.

How can Blockchain Copywriter establish or improve your content strategy?

Blockchain Copywriter is able to help leaders with big plans but small teams, as we have been planning and producing content to support companies in blockchain and crypto since 2017. This means we’ll be able to provide the strategic support you need to plan your strategy and put it into effect, so you and your fellow leaders are seeing the results rather than talking about the possibilities.

This assistance can begin at different points depending on your situation. For example, you might be the newly appointed Head of Marketing at a blockchain or crypto company who is expected to deliver lead generation, brand awareness or customer acquisition results.

You might have a couple of marketing colleagues who are either generalists or have a specific marketing skillset but little industry expertise. You could rely on their generalist marketing knowledge but, if you’re aiming to establish content as a keystone of your strategy, you should be working with a specialist who has proven industry experience.

If this sounds like you, we can help to build a content strategy across key distribution channels so that it matches your company goals, utilises your existing resources, achieves meaningful results in weeks and establishes a scaleable roadmap for the months ahead.

Alternatively, you might be an established marketing leader who wants to use content for drive lead generation, brand awareness or account-based marketing but has been unable to do so due to other priorities or a lack of industry-specific expertise.

In this case, we’ll help you to build out your first long-form content campaign to meet your specific goals. This includes the planning, research, writing, design and publication of the content, as well as the distribution strategy that ensures it gets noticed.

Does Blockchain Copywriter also accept enquiries for ‘one-off’ copywriting projects?

While our focus is helping leaders over a 6-12 month period, we also work with a select group of companies and teams on short-term, high-value projects or campaigns that might revolve around a long-form ‘hero’ content asset, such as an industry report, ebook or educational material.

In general, the sort of ‘one-off’ projects we take on involve established companies who need some additional expert support for an urgent launch. We also consider enquiries from smaller firms who want to kick off an engagement with a piece of long-form, quality content in order to prove the value of this approach. However, Blockchain Copywriter does not work on individual blogs, social media posts or other small scale ‘one-off’ content jobs.